The focus of the General Online Research (GOR) is the discussion of basic research, innovative developments, and practical experiences in the field of online research. Online research covers a) all methods, instruments and theories that are dealing with the collection of data via online networks and b) effects of online applications and technologies on all levels of society. That involves mobile communication as well. The annual GOR conference involves research mainly within the social and behavioral sciences. GOR 10 supports the exchange of knowledge not only in an interdisciplinary way, but also between researchers and practitioners as well as between universities and companies.